Melanie Scott is the Director of Marketing and Communications for Synoptic Data and brings a unique background with experience in both meteorology and marketing. Melanie’s previous experience includes working in the private weather sector where she played an instrumental role in thought leadership for the business, brand recognition, and sharing the importance of instruments and detection networks in the industry. Melanie has also led global teams of marketing professionals to help companies grow their brands, develop successful lead-generation programs, and drive customer engagement.
Melanie began her career as an operational meteorologist for road weather clients before pivoting to marketing solution-based weather systems to the roads, aviation, maritime, and energy industries. In these businesses, she highlighted important data networks, such as a global lightning detection network, Road/Runway Weather Information Systems (RWIS), and road and runway pavement forecasts.
Melanie obtained her Bachelor of Science degree in Aeronautics from St. Louis University, majoring in Meteorology.
Wildland Fire Solution Interest: Pre Fire, Active Fire, Post Fire